Stay Top-of-Mind
With Leads Through Our Customizable Drip Campaigns
Improve lead generation by giving your emails a more personal touch. Use the only CRM capable of sending out automated messages on specific calendar days.
![](https://www.sierrainteractive.com/wp-content/uploads/2023/05/Calendar-Accent-Blue-Chat-Bubble.png)
Stand out
Personalize emails celebrating birthdays, holidays, anniversaries, closing dates or any other occasion.
![](https://www.sierrainteractive.com/wp-content/uploads/2023/05/Email-Marketing-Accent-Yellow-Chat-Bubble.png)
Enjoy the options
Nurture new leads using an automated flow of content based on their start date.
![](https://www.sierrainteractive.com/wp-content/uploads/2023/05/Order-Accent-Teal-Chat-Bubble.png)
Save time
Easily assign leads to drip campaigns either individually or in bulk.
![](https://www.sierrainteractive.com/wp-content/uploads/2023/06/SI_TextMedia_RealEstateEmailMarketing_CRMView_Orange.jpg)
Take Control of Your Follow-Up Strategy with Easy-to-Use Action Plans
Save time and get more done by converting, nurturing, and qualifying leads the smart (and scalable) way.
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Proactively reach out to homebuyers at just the right moment with fully automated emails, texts, and/or ringless voicemails
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Include phone calls, on-site messages, or other miscellaneous actions in traditional task-based plans
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Take control when you need by pausing your action plans at any time
![](https://www.sierrainteractive.com/wp-content/uploads/2022/07/SI_TextMedia_RealEstateCRM_2-768x576.png)
Boost Engagement with Powerful Email Automation Tools
We track and parse the data so you don’t have to, enabling you to send automatic email alerts your clients will love.
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Create and send custom property alerts, new listings, and open houses to potential buyers from specific sources, like Zillow or your own website
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Focus on sellers and demonstrate value by sending out custom market alerts as well
![](https://www.sierrainteractive.com/wp-content/uploads/2022/06/SI_TextMedia_Solutions_LeadGen_2-768x576.png)
Get a Deeper Understanding of Your Leads with Email Reporting Metrics
Refine your email strategy and make managing your emails easier with access to comprehensive data.
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Easily see the number and type of emails you’ve sent to each new lead and past client
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Create better emails and call-to-actions by measuring open rates and click-through rates
Bring Your Tech Stack Together with Our Versatile Integration Capabilities
Get the best of all your worlds. Seamlessly connect and automate your favorite email apps with Sierra’s capabilities.
![](https://www.sierrainteractive.com/wp-content/uploads/2022/07/SI_TextMedia_Partnerships_2-768x576.png)
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Mailchimp, Mandrill, and SendGrid integrations make it even easier to use existing email templates and send mass listing alerts, action plan emails, and email marketing campaigns
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Simplify workflow automation by connecting Sierra with Zapier
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Empower your Realtors further by choosing from nearly 100 other existing integrations in our ecosystem or by leveraging our open API